Q Wallet by KBank
Project description
My part is in the process was working collaboratively on the new branding design along with create and user experience.
I worked within business requirement . I focused on creating
a new branding approach distinct from the existing Bangking branding. it's one of the first touchpoint that can bring potential future customer and revenue to Bangking customer.
Task
Timeline
Nov 2023 - present
Product Owner
UXUI Designer
Logo and branding
Overview
Q wallet is designed to foster payments innovation in Thailand to facilitate seamless transactions. Foreigners can connect their web3 wallet to Q Wallet, exchange to THBS and use to conveniently pay Thai Baht to Thai merchants. Currently, we are under Enhanced Regulatory Sandbox of the Bank of Thailand (BOT) and the Thai Securities and Exchange Commission (SEC).
We support Australia, Canada, China, France Germany, Hong Kong, Indonesia, Italy, Japan Malaysia, Netherlands, Norway, Singapore South Korea, Spain, Sweden, Switzerland United Arab Emirates, United Kingdom, and United States passport holders.
Logo and branding design
Based on the business requirements and persona insights,
I brainstormed and compiled ideas for the new branding and logo design for the Q Wallet application.
The most important goal was to represent a fresh, modern image of the banking industry—a wallet for the future. The new version focuses on a clean design and easy navigation to enhance the user experience.
Design system
My goal was to ensure that all design elements remained cohesive with the newly developed branding. I created a simple, consistent set of icons, buttons, and a color palette derived from various shades of the logo. The new design aimed to clearly represent the Bangking Wallet, build trust with customers, and support daily use for a wide range of target users.
Reference for wireframe
I attempted to research UI screens that effectively represent wallet apps in order to create the first set of low-fidelity wireframes. This allowed me to gather initial ideas and gain deeper insights into wallet app design before starting the high-fidelity prototype.
To ensure users understand how the wallet looks and accurately represents a digital wallet, I took competitors into consideration—analyzing their branding and engagement strategies to identify what users need to be reminded of for a seamless experience and essential practices.
Example wallet app reference
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Zengo
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Metamask
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Coinbase
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Trust wallet
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Argent
Homepage ideation
I attempted to create the first set of lo-fi for homepage screen, which is one of the most important functionalities of the site. Identifying key user needs helped shape a clear vision of how users perceive the product’s experience and personality—positioning it as a new, trusted digital wallet in Thailand.
Hi-Fidelity prototype
I created Hi-fi prototype which can Identifying key user needs helped shape a clear vision of how users perceive the product’s experience and personality—positioning it as a new, trusted digital wallet in Thailand.
Q Wallet by KBank
Q Wallet by Kasikornbank(KBank) - an electronic money
(e-money) with blockchain technology as the underlying infrastructure. This will enhance the way the ledger is updated efficiently. Q-money is an innovative financial technology, aiming to transform the future of finance, improving the way of doing business. Customers can utilize Q-money through a mobile application, including- Top up funds from and cash out to Kasikornbank accounts
