MTL Click
Project description
MTL Click focus on solution for health
and life fufilment, Be relevant and engaging thoughout user’life
Platform
Application MTL Click
Oct 2020 - Jan 2021
Tool
Figma
User research
Workshop
Role
Fuchsia innovation center l Muangthai life assurance , Thailand l Oct 2020 – Jan 2022 l Role: UX/UI Research : Design for Application MTL Click and Online sale website.Support all digital product and conduct usability testing ,focus group ,create user persona and user journey. Research industry standards and identify opportunities
to innovate in a given area include competitor sites and strategies.
Problem and activities
"How might we bring all physical insurance service and insurance product into digital service with easy function and quick step for user". All insurance product and all user’s policy need to put into digital service.
Project goal
-
Provide best user experience for insurance digital product and create interesting feature
-
Provide conceptual design and design system and represent branding to product
The challenge
"How might we bring all physical insurance service and insurance product into digital service with easy function and quick step for user".
Design Thinking Process
I worked with design thinking process and compose with Three main part ; Learning ,discovery and delivery. My work will start from learning phase and discovery phase which is after receiving the opportunity list from product owner and team then follow by delivery phase.
Priority workshop
In Learning phase for understand product context worked together with product owner and business team. The purpose of workshop is to find user problem and user journey also opportunity to create best experience solution into feature.
Get to know user and create persona
Personas help the product team understand the “who” and the “why” of what they are building. It helps the design team build a product that’s rooted in the needs of its users.
Understand competitor
After understand product context before create ui design, This phase get to know other insurance company , What trigger are they provide information achitecture to user and how look and feel , How they represent branding to user. What are interesting context ?
Create design system and wireframe
MTL Click , Mobile and Desktop version
